Mascot
Our mascot is a flexible brand asset, available in a range of motifs and expressions. From solving problems and getting work done to pausing for reflection, it helps us bring abstract ideas to life in a simple, human way. Use the mascot when photography or other imagery does not fully capture the message, or when you need to make complex subjects feel more approachable.
- Mascot library
Downloads
Mascot construction
Our mascot has been carefully constructed to feel balanced, recognizable, and consistent across every application. Its anatomy should always remain intact: never alter its original form, fill it, skew it, stretch it, or manipulate it in any way.
To support flexibility across different sizes, the mascot is available in two stroke weights. Use the regular version when the illustration appears at larger sizes, where the details have enough space to remain clear. For smaller applications, use the bold version to preserve legibility and ensure the mascot still feels crisp and recognizable.
Mascot usage examples
The examples show how our mascot is applied across typical applications, and how it lives in harmony with our other elements without distracting or taking over.
Typical applications include:
- Presentation
- Website
- Organic social media
A flexible expression
While our mascot stays fixed, our illustrations are free to evolve. They adapt over time to stay current, and shift in style and tone to fit the story we’re telling. This flexibility lets illustration do what the mascot can’t – flex with the narrative, the moment, and the experience – while still feeling like us.
Expression range examples
The examples show how illustration is applied across typical touchpoints, demonstrating the flexible range it can take.
Typical applications include:
- Sana AI Summit gift wrapping
- Sana explainer video
- Mission and anniversary badges
- Geoffrey Hinton explainer video
