Core palette
Sana’s core palette is monochromatic, with black and white forming the foundation of the identity.
A range of grays extends the palette, providing flexibility for backgrounds, typography, and supporting elements while maintaining a consistent visual expression.
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Supportive palette
The supportive palette is a selection of colors that complement our monochromatic core, bringing expression and flexibility to the identity.
Use these colors with intention and primarily as accents, allowing black and white to remain the foundation of the brand.
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Extended palette
The extended palette expands each brand color into a wider tonal range and is primarily intended for product and functional applications, such as data visualization and infographics.
For general brand applications, use the core and supportive palettes.
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Color principles
Black and white form the foundation of our color system, providing a consistent base across all applications.
Use color with intention to create emphasis, hierarchy, and expression. Avoid unnecessary use of color and treat it primarily as an accent.
Maintain thematic consistency by using one color theme at a time. When multiple themes are needed, use them sequentially rather than mixing them within a composition.
